With your organic strategy in place it’s essential to have a cost-effective paid social media strategy to drive incremental orders and user engagement. Its no longer sufficient to set up a Facebook or LinkedIn page and wait for traffic to come to your brand. Marketers are taking advantage of the broad range of data targeting solutions these platforms avail to them. These enable refined focus on factors such as age, gender, job, location, interests and even how users have previously interacted with your website, such as showing them the products or services they like. 

Social marketing with Faze Digital takes care of your paid social media strategy, we set up highly granular campaigns to ensure we can optimise and assess all the variables that the social platforms have to offer. We incorporate a number of techniques including uplift, incrementality and A/B testing to ensure we know what works and what doesn’t. We activate attribution where available and ensure sufficient creative and copy iterations are running to empower manual and automated creative and campaign optimisation. 

Ensuring your media is running optimally is essential to gaining a positive return on ad spend. Digital media inflation continues to outpace UK inflation as demand for digital ad space grows. This trend is likely to continue as the world continues to shift online, and COVID-19 accelerates this process. Make sure your media works for you, get in touch with us to learn how we can support your social or digital marketing strategy. 

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