- PPC captures audiences who search for keywords and terms related to your business. It drives some of the strongest of any digital investment
- Through the process of keyword choice and bid refinement along with landing optimisation, Faze Digital will take your PPC performance to the next level
Pay per click advertising in 2021 means more than just search engines. Through Bing (Microsoft Ads) and Google Ads its possible to capture audiences across display networks, YouTube and other video networks and even games consoles just as Xbox. Our approach to PPC is to ensure the right investments are delivered across the most effective parts of this channel. Our team are apt across other channels meaning your PPC budget remains correctly invested in cross-channel media accounts also.
Whether your business objectives are to obtain more traffic, engagement, leads & sign-ups or sales, we can implement a PPC strategy that delivers exactly that. We focus on ensuring the account is optimised from the bottom up and will work with you to develop a deep understanding of your business and its audience to apply to your media.
1) Brand Research
2) Keyword & Ad Development
3) Launch and Optimisation
We typically start our new accounts with ‘phase match’-heavy keywords before assessing areas for refinement. This enables us to capture all relevant search terms and assess keyword bids, demands, and quality scores. At this point, we may begin landing page refinement to ensure optimal cost per clicks and high traffic. Optimising PPC accounts is a timely and involved process, you will have a dedicated account contact who understands your business, your account and the optimisations required to drive low lead cost and high sales volume across suitable audiences. Our partners at HubSpot have a bit more detail on the process if you’re interested in reading further otherwise get in touch with out team.
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