Search Engine Marketing

Search Engine Optimisation Faze Digital

Search Engine Marketing (SEM)

Faze Digital provide robust search engine marketing support for many small brands and our team have experience managing search campaigns for some of the UK’s biggest advertisers.

This marketing approach formulates the cornerstone of any digital strategy and is crucial to ensuring traffic to your website from audiences who are actively searching for products or services that you offer. This is done through (PPC) Pay-Per-Click and (SEO) search engine optimisation. Both strategies fall under SEM.

What Is Search Engine Marketing?

Capture users searching for your products and services; PPC & SEO

Pay-Per-Click (PPC) is the process of bidding on keywords that are relevant to your business, that users will also use to search for brands like yours, selling products or services they require. The process of PPC has evolved enormously over the years to become a complex digital disciple but can be distilled into three key areas: keyword, advertisement, and landing page. Through expert optimisation of these key areas, search marketers aim to get your business in front of your audience for the lowest price possible while maintaining volume. It’s a balancing act with hundreds of levers available to precisely optimise campaigns.

 

Search engine optimisation (SEO) on the other hand differs from PPC in that it relies on the slow-burning process of organic optimisation of your website and its content. In addition, search engine optimisation must also focus on the relationship your website has with other websites through a process called backlinking. Broadly speaking, to reach the top of the search pages without paying for ads, you must have a well-optimised site with excellent content that keeps users coming back for more. Content that is so useful, other businesses also link to it. SEO therefore largely focuses on content; a good content strategy will drive overall business performance.

 

A holistic SEM strategy will aim to drive performance across both PPC and SEO, they are intrinsically linked and each can help better the other. Faze Digital are well placed to assess both your paid and organic media and provide support in improving the quality of both while improving your media efficiency. The goal here is to maximise quality traffic and long-term outcomes without spending excessive amounts on either content (time) or PPC (marketing budget). 

Core SEM (Sales)
Drive traffic at scale through PPC and begin or refine your SEO through content and onsite SEO optimisation.
Video Advertising (Engagement)
Using Google's vast media network drive video content through YouTube to grow product and service awareness and engagement.
PPC Remarketing (Sales)
Re-engage users who visited your wesbite with tailored messaging through search. Drive them back to where they left off.
Display Media (Engagement)
Through Google and Microsoft's combined network reach users across your favourite publishers and even on their games console like the XBOX.
92
+
Campaigns Managed
35
+
Brands Supported
4500
+
Keywords Optimised
12
+
Years Experience

Our Process

Our managed service takes away the pressure

1) Brand Research

During the onboarding process, our team will conduct a thorough analysis of your business, including competitor analysis. We will provide an onboarding form to your team that enables us to collate essential information including product detail, audiences and business priorities. 

 

2) Keyword & Ad Development

Here the structure of the accounts are designed including layouts of campaigns, ad groups, landing pages and ads. Account structures are approved by our clients prior to commencing the campaign builds. 
 
Positive and negative keywords are created, segmented into the brand and generic ad groups according to the products & services on offer. Further nuances are applied regarding data strategy and campaign objectives. If additional segmentation is required for PLAs & shopping campaigns or geo campaigns, these are also applied. 
 
Numerous ad variations are created across all ad format types to ensure sufficient room for automated and manual optimisation. Following the build, we will review the forecasts provided during onboarding and supply these for review. 
 

3) Launch and Optimisation

We typically start our new accounts with ‘phase match’-heavy keywords before assessing areas for refinement. This enables us to capture all relevant search terms and assess keyword bids, demands, and quality scores. At this point, we may begin landing page refinement to ensure optimal cost per click and a quality high traffic.

Optimising PPC accounts is a timely and involved process, you will have a dedicated account contact who understands your business, your account and the optimisations required to drive low lead cost and high sales volume across suitable audiences. 

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What Our Clients Say

Really responsive and smart team, have been a great support to our digital marketing
Fabio
Fabio
Marketing, The Doctors Lab
Significant knowledge of the industry and experienced in running successful digital media campaigns. I highly recommend Faze Digital.
Eeva, Bliss Media
Eeva, Bliss Media
OOH Director

Our Valuable Clients

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