If you are planning to upscale your marketing, you will need people to bring about the change. But a common question that often pops up is whether you should go for an in-house marketer vs. a marketing agency. And it is an even more significant concern when it comes to digital marketing.
Let’s try to find the answer to the question of in-house marketer vs. marketing agency, which is better. But first, let’s get a quick recap of the difference between the two.
In-House Marketer vs. Marketing Agency – A Comparison
In-house marketing is all about people who are paid by your organisation who work for your business only. In-house marketing often comprises a team of social media managers, ad specialists, analytics experts, SEO experts, etc. Together these individuals will shape your marketing strategy and eventually your business.
On the other hand, a marketing agency hires skilled individuals who work for several businesses simultaneously. The right marketing agency can be an excellent resource for your business, both cost-wise and efficiency-wise.
In-House Marketer vs. Marketing Agency – The Differences
Now let’s compare in-house marketer vs. marketing agency based on four criteria.
If you compare an in-house marketer vs. a marketing agency, the latter offers a diverse skillset.
Marketing is a vast field. With so many aspects of marketing and digital marketing, it is almost impossible to find a team of individuals who can take care of everything. When you think of an in-house team capable of handling everything, it may be too much work for your employee or a considerable cost for the business.
On the other hand, a marketing agency will have several skilled people on hand, which offers a more diverse skillset and perspective to choose from. Moreover, since a marketing agency works with several businesses in the same or multiple industries, they have a better industry insight.
When you compare the cost of an in-house marketer vs. a marketing agency, again, the latter is a better option.
In-house marketing can be expensive. It requires you to work with a marketing manager and several other managers specialising in different aspects of marketing. Apart from their annual salaries (which is a considerable expense all together), they will also require office space, resources, and benefits.
On the other hand, with a marketing agency, you work with a project-based approach. Businesses often have to work with a pre-set or negotiable price for the project while the agency pays for all other expenses.
In all, by working with a marketing agency, you can have access to a more diverse skillset at a cheaper cost. However, having an in-house marketing team comes with its unique advantages.
When you work with an in-house marketing team, they are in the same office as you are, and in case you need some back and forth with your marketing strategy, or some high profile job comes up, your in-house team is ready to deal with it in no time.
However, you don’t get that advantage when you work with a marketing agency. Since they work with several clients simultaneously, you may have to wait for your turn.
Control Over Marketing Strategy
Another key benefit of working with an in-house marketer is that you have more control over your marketing strategy. Your employees believe in your company’s mission, they have a better insight into your brand, and they don’t hesitate to put in a lot extra when it comes to improving your business marketing.
But when you work with a marketing agency, there is a lack of ownership that may reflect your business’s marketing.
In-House vs. Marketing Agency – Which is Better?
Whether you go for an in-house marketer vs. a marketing agency will eventually come down to your unique business situation. Make sure you consider several factors such as cost, target market, reach, and your existing team, along with your ability to work with a more extensive and more diverse group of people. For some businesses, in-house marketing is best, but a marketing agency may be the right solution for others. Yet, some businesses can benefit from a combination of in-house marketing along with a digital marketing agency.
To find out more about how a digital marketing agency can supplement your business, get in touch now.