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Very often, business owners come to us with the question: "Which is better for our business? PPC or SEO?” Answering this vital question is difficult without having a thorough understanding of the differences between SEO vs. PPC. SEO vs. PPC: The

  Media attribution is the process of assigning conversion value to tracked digital investments, in doing so we can better understand the ability of these investments to drive sales; this enables better optimisation and drives media efficiency without sacrificing effectiveness. Ultimately

Not only has COVID-19 affected people’s social lives, but this microorganism has turned the macroeconomy on its head as well. These unprecedented times have witnessed an unprecedented change in consumer behaviors, buying habits, and attitudes.

Keyword research is a process through which you identify the keywords and phrases about your business that your target market uses to find out more about your business. In other words, it’s the research on how people will look for

The year 2020 has been a year of the coronavirus pandemic and economic turmoil. The current events have changed the dynamics of every business and industry, including digital marketing. Certain digital marketing trends started as a necessity. But as we

As a business owner, particularly of a small and medium scale business, it is only common to work with limited resources. While every company’s situation may be different, working with a digital marketing agency can be an excellent investment. Find

TikTok announced a partnership with the e-commerce platform Shopify to help brands and retailers advertise their products through shoppable videos

The role of brand and agency is to engage audiences with meaningful content. Content becomes meaningful when it’s relevant or valuable; hopefully, both.

Premier Crew is a major hospitality brand in London and the South East providing event planning services. Clients have included major brands including The London Olympics and Rolls Royce UK.

Digital is the trademark of the modern world which has created a whole new reality- the virtual reality- where the global community comes together as one. On the platform of the World Wide Web, the digital content is as diverse as

Personalisation has long been a ‘fantasy’ most marketers indulge in where they’re able to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered. But as technology has improved – and data has become easier

If you recently happened to turn on the television, surf the Internet or leaf through a magazine, you’ll noticed that “green” is no longer only the favorite color of environmental groups. “Green” has become “mainstream” and turned into a big

With today's current political climate , 'fake news' is never too far from the agenda.  It's hard to know how much fake news is a product of today's politics or how much of today's politics a product of fake news?  A lot of us enjoy satirical news sites

Accessibility First and foremost, the biggest consideration for marketing your business is affordability and for small businesses, the options are limited. Perhaps this is a good thing considering that branding channels such as TV and out-of-home carry significant risk, particularly to