Media attribution is the process of assigning conversion value to tracked digital investments, in doing so we can better understand the ability of these investments to drive sales; this enables better optimisation and drives media efficiency without sacrificing effectiveness. Ultimately
Not only has COVID-19 affected people’s social lives, but this microorganism has turned the macroeconomy on its head as well. These unprecedented times have witnessed an unprecedented change in consumer behaviors, buying habits, and attitudes.
If you are planning to upscale your marketing, you will need people to bring about the change. But a common question that often pops up is whether you should go for an in-house marketer vs. a marketing agency. And it
The year 2020 has been a year of the coronavirus pandemic and economic turmoil. The current events have changed the dynamics of every business and industry, including digital marketing. Certain digital marketing trends started as a necessity. But as we
Digitisation will make 80% of the financial firms irrelevant by 2030 This may seem like something we need not concern ourselves with now, but 2030 isn’t that far away (well it is a bit). However, the idea is something we have
Personalisation has long been a ‘fantasy’ most marketers indulge in where they’re able to directly interact with individual consumers, whilst controlling the context and timing of the content that’s delivered. But as technology has improved – and data has become easier
Accessibility First and foremost, the biggest consideration for marketing your business is affordability and for small businesses, the options are limited. Perhaps this is a good thing considering that branding channels such as TV and out-of-home carry significant risk, particularly to