oogle is the most extensively used search engine in the world for a variety of reasons, but the most important one is people’s trust in Google’s ability to find them the best possible answer/resource for their query. And Google carries this “trust” to not just organic searches but paid searches as well.
Keyword research is a process through which you identify the keywords and phrases about your business that your target market uses to find out more about your business. In other words, it’s the research on how people will look for you (your business) online.
Very often, business owners come to us with the question: “Which is better for our business? PPC or SEO?” Answering this vital question is difficult without having a thorough understanding of the differences between SEO vs. PPC. SEO vs. PPC: The Basics SEO or search engine optimization is all about using certain techniques or practices […]