Very often, business owners come to us with the question: “Which is better for our business? PPC or SEO?” Answering this vital question is difficult without having a thorough understanding of the differences between SEO vs. PPC. SEO vs. PPC: The Basics SEO or search engine optimization is all about using certain techniques or practices […]
Media attribution is the process of assigning conversion value to tracked digital investments, in doing so we can better understand the ability of these investments to drive sales; this enables better optimisation and drives media efficiency without sacrificing effectiveness. Ultimately it recognises a truer picture of how media contributes to business success. A last touch […]
Not only has COVID-19 affected people’s social lives, but this microorganism has turned the macroeconomy on its head as well. These unprecedented times have witnessed an unprecedented change in consumer behaviors, buying habits, and attitudes.
Keyword research is a process through which you identify the keywords and phrases about your business that your target market uses to find out more about your business. In other words, it’s the research on how people will look for you (your business) online.
If you are planning to upscale your marketing, you will need people to bring about the change. But a common question that often pops up is whether you should go for an in-house marketer vs. a marketing agency. And it is an even more significant concern when it comes to digital marketing.
The year 2020 has been a year of the coronavirus pandemic and economic turmoil. The current events have changed the dynamics of every business and industry, including digital marketing. Certain digital marketing trends started as a necessity. But as we head towards the end of the year, there is undoubtedly no reverting to “how things used to be.”
As a business owner, particularly of a small and medium scale business, it is only common to work with limited resources. While every company’s situation may be different, working with a digital marketing agency can be an excellent investment. Find out the key benefits of working with a digital marketing agency.
New to Instagram? Discover how you can use Instagram Insights and give your business exponential growth.